A multinational computer technology leader, offering a wide range of hardware, software, and IT infrastructure solutions to global businesses, with robust direct, telephone, and online sales channels.
Streamline and automate the contact database management process to ensure real-time updates, maintain data accuracy, and provide marketing managers with quick access to actionable insights for high-value campaigns.
We implemented Roboworx to automate LinkedIn data extraction and real-time database updates, replacing 80% of manual user actions. By leveraging business rules and checkpoints, the solution ensured data accuracy and seamless integration into the client's existing systems for easy adoption.
Real-Time Updates: The manual process of updating contact databases in real-time was cumbersome, leading to data delays and inaccuracies.
High Volume of Requests: With ~10K requests from marketing managers at any given time, updating contact information manually strained resources.
Data Inaccuracy: Frequent errors in outdated or missing information resulted in missed promotional opportunities and potential business losses.
Resource Inefficiency: Marketing managers spent excessive time managing data instead of focusing on strategic initiatives.
LinkedIn Data Automation: Roboworx automated data extraction from LinkedIn, identifying relevant profiles based on business rules, ensuring accurate and up-to-date information.
Seamless Integration:The solution was non-invasive and integrated smoothly into existing systems, requiring no process re-engineering.
Enhanced Database Management: Automated enrichment and scrubbing of contact repositories provided marketing managers with real-time, accurate data for campaign planning.
Customizable Reports: Enabled managers to generate detailed, insightful reports for better business decision-making.
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